Legal
Privacy Policy
Effective Date: July 28, 2026 · Last Updated: July 28, 2026
North Berwick Equipment Rentals ("North Berwick Equipment Rentals," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit northberwickequipmentrentals.com (the "Website"), contact us, request information, schedule services, or otherwise interact with us.
This Privacy Policy is a notice of our practices, not a contract requiring consent to every form of processing described below. Where applicable law requires consent, we will request it separately. If you do not want to provide personal information through the Website, you may contact us through another published method.
This Privacy Policy applies to information collected through the Website and through communications initiated through the Website. It does not govern information collected by third parties under their own policies.
1. Information We Collect
Information You Provide Directly
We may collect information you voluntarily provide, including name, email address, telephone number, mailing or service address, and information submitted through contact, quote, or other forms. If you request service for a property, we may also collect property details, access instructions, and project descriptions. Please do not submit sensitive personal information through general website forms.
Information Collected Automatically
When you visit the Website, we and our service providers may automatically collect your IP address, browser and device type, pages viewed, links clicked, visit duration, approximate location derived from an IP address, and cookie identifiers.
Information From Other Sources
We may receive information from third parties including analytics providers, advertising platforms, and publicly available sources.
2. How We Use Information
We may use information to operate and improve the Website, respond to inquiries, provide estimates and services, send administrative and marketing communications where permitted, measure Website performance, detect fraud, enforce our policies, and comply with legal obligations.
3. Cookies and Similar Technologies
The Website may use essential, preference, analytics, and advertising cookies. You can control cookies through your browser settings. Where legally required, we will process supported universal opt-out preference signals such as Global Privacy Control.
4. Analytics and Advertising
We may use third-party analytics services such as Google Analytics to measure Website traffic and engagement. These services may use cookies or related technologies. You may manage preferences through the applicable provider or your browser settings.
5. How We Disclose Information
Service Providers
We may disclose information to vendors that perform services for us, including website hosting, analytics, email delivery, and technical support. Our website developer, administrator, or marketing provider — including 207 Marketing when applicable — may access Website data as a service provider when reasonably necessary to host, maintain, secure, troubleshoot, or support the Website.
Legal and Safety Reasons
We may disclose information when required by law, to protect rights or safety, or to establish or defend legal claims.
Business Transactions
Information may be disclosed as part of a merger, sale, or similar transaction. We do not sell personal information for money.
6. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, maintaining business records, and satisfying legal, tax, and accounting obligations. Backup copies may remain for a limited period after deletion from active systems.
7. Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. No website or electronic transmission is completely secure, and we cannot guarantee absolute security.
8. Your Privacy Choices
Depending on your location and applicable law, you may have the right to request access to, correction of, or deletion of personal information we maintain; request a portable copy; opt out of certain sales, sharing, or targeted advertising; or appeal a decision concerning a privacy request. To submit a request, contact us using the information below.
9. Marketing Communications
You may unsubscribe from promotional emails using the unsubscribe link in the message or by contacting us. You may opt out of marketing text messages by replying STOP. Consent to receive marketing messages is not a condition of service.
Do Not Track and Global Privacy Control
We recognize and honor the Global Privacy Control (GPC) signal. When we receive a GPC signal from your browser, we treat it as a request to opt out of the sale or sharing of personal information and of targeted advertising for that browser, and we apply it to your account if you are signed in. We do not respond to Do Not Track browser signals, because no common industry standard for interpreting them has been adopted. We do honor the Global Privacy Control signal as described above.
10. Third-Party Websites and Embedded Content
The Website may link to third-party websites or include embedded content. Their privacy practices are governed by their own policies, not this Privacy Policy.
11. Children's Privacy
The Website is not directed to children under 13. We do not knowingly collect personal information from children under 13. Contact us if you believe a child has submitted information through the Website.
12. Users Outside the United States
The Website is operated from the United States. If you access the Website from another country, your information may be transferred to and processed in the United States. Privacy laws in those jurisdictions may differ from the laws where you live.
13. State-Specific Privacy Disclosures
If an applicable state privacy law covers us, residents of that state may exercise the rights described in Section 8. Categories of personal information we may collect include identifiers, customer records, commercial information, internet or electronic activity, and approximate geolocation information.
We do not knowingly sell or share for targeted advertising the personal information of individuals under 16. As of the Last Updated date, Maine does not have a generally applicable comprehensive consumer privacy statute in force for ordinary local service businesses.
14. Accessibility of This Notice
We seek to make this Privacy Policy and our privacy-request process accessible to people with disabilities. If you have difficulty accessing this notice or submitting a request, contact us and tell us the communication method or format that would be useful. Additional information is in our Accessibility Statement.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically. The revised policy will be posted on this page with an updated "Last Updated" date. Your continued use of the Website after an update is subject to the revised policy.
16. Contact Us
411 Fox Farm Hill Rd, North Berwick, ME 03906
Phone: 207-467-1901
Website: northberwickequipmentrentals.com